Counterfeit enforcement notes for ecommerce brands: marketplace tactics, seller behavior, and what actually keeps listings down.
2026-09-27: A rejected takedown is a fixable evidence problem. Why marketplaces reject valid reports, how to read the rejection, and the appeal format that wins the second review.
2026-09-26: Holiday demand pulls knockoffs onto every marketplace. Why October and November are the enforcement months that decide your December revenue.
2026-09-25: Hijackers do not build their own listings. They attach to yours: same ASIN, same reviews, a lower price, and the Buy Box. Here is how the tactic works and what gets them off.
Counterfeiters treat TikTok Shop like a launchpad: a product goes viral, dupe listings appear within days, and live sellers move inventory faster than takedowns can process. Continuous monitoring of livestreams and shop pages, platform-specific filings, and follow-up on re-listings is what keeps them down.
Stolen product photos are objective: either the seller took your image or they did not. Platforms can verify a copyright claim against your original...
Shared product photography, identical description phrasing, the same misspellings, matching price points, and shipping from the same origin city all...
Buyers do not blame sellers they never heard of. When a counterfeit arrives, breaks, or disappoints, the review lands on the listing the buyer...
For a professional counterfeit seller, a takedown is a Tuesday. The listing comes down, and the same product goes back up within days: new listing...